Client:
Bomonti Club
Service:
Branding
(2024)

Bomonti Club

Bomonti Club is more than a gym—it’s a lifestyle and health-focused space. The brand required a corporate identity that reflected this core philosophy, with a focus on creating a design that aligns with the vision of promoting a holistic approach to health and well-being.
Concept
The brand’s corporate identity was built around the letter “O” in the name, which was transformed into a dynamic icon reminiscent of the infinity symbol. This icon became the focal point of the visual identity, symbolizing versatility and the transformative impact of fitness on life. The visual world prominently featured this icon across all materials, along with messaging that assured members they are never alone, reinforcing Bomonti Club’s commitment to supporting their fitness journey.
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