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Client:
Bonus Insulation
Service:
Campaign Visual
(2022)

Bonus Insulation

Bonus, an insulation material manufacturing company, developed a new generation product focused on sound transmission, insulation, and heat protection. The key challenge was to communicate that the product, despite being 5 mm thinner in its latest version, still maintains its superior sound transmission performance. The goal was to visually demonstrate the product’s capability in a clear and compelling way.
Concept
The key visuals centered around the concept of sound, showcasing people comfortably living in their homes, unaffected by external noise. High-noise moments were strategically placed around the insulation material to emphasize its effectiveness. This approach successfully highlighted the product’s superior performance compared to competitors, despite its reduced thickness, creating a clear and impactful message for potential customers.
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